Schedule a post: channels, media, text, date

Where do I open the editor?

The editor is a window in the Calendar. It is called New publication, and for an existing post Edit publication. You reach it by every route the calendar offers, or with Schedule in the Post Generator and Schedule now in the Visual Designer. Then it already comes with your text or images. You need at least one connected channel: Connecting channels.

To a scheduled post in seven steps

1. Choose channels. Under “Where should this post go out?” there is one chip per connected channel. The checkmark switches the channel on or off. If only one channel is connected, it is already on. With several, none is on.
2. Choose a format. Every channel has its own formats, for example Feed post, Story or Reel. You can pick several at once, such as feed post and story on Instagram. Without a format, it says: “Pick a format – then you can add media and text.” All formats are listed in Formats by platform.
3. Add media. With From photo library, Create design or Upload a file. Each format card shows the rule and a badge such as ready or image missing.
4. Write the text. Directly in the field or with Use text from a draft. The counter shows how much of the channel’s text limit you have used.
5. Check the options. Every platform has its own switches. For TikTok, for example, there is the mandatory choice Visibility.
6. Set date and time. Both fields are at the top of the editor and apply to all channels. You can’t pick times in the past.
7. Click Schedule publication. The post becomes Planned. If approvals apply to you, it goes into approval instead: Approvals.

Title, date and time

The title field is optional. If you leave it empty, companycore builds the title from the first line of text when you save, without hashtags and mentions and with at most 80 characters. If the text yields nothing, the title consists of platform, format and date. The placeholder shows what will be entered while you type. Only if nothing at all can be derived does the editor report “Title is missing”.

Date and Time are separate selection fields. All times are in German time (Europe/Berlin). If your browser is set to a different time zone, the editor shows “Times shown in German time”.

What happens when I switch on several channels?

• A second channel takes over text and media from a channel that is already filled in. The editor says so, for example “Text and media copied from Instagram”. What doesn’t fit the new format is not copied, and the editor tells you how many media that affects.
• It never copies settings for TikTok and YouTube, such as visibility and consent. You set those for each channel yourself.
• Text, format and media are separate for each channel. You can keep the Instagram text shorter than the LinkedIn text, which can have up to 3,000 characters.
• If you switch a channel off again, text and media are kept until you save. Only once saved is the channel dropped.
• A “!” on the channel chip means something is still open. The tooltip gives the reason.
• If you come from the Post Generator or Visual Designer, all channels are off at first. When you switch one on, the editor immediately fills in the content you brought: a video as a Reel, video or Short, images as a feed post or TikTok photo post, and a 9:16 design from the Visual Designer as a story where stories exist.

Media, alt text and cover image

• Three routes: From photo library shows only media of the matching type. In the sidebar, the photo library is called Files (Files and videos). Create design jumps to the Visual Designer and only works for image formats. You return with the message “Design added”. Upload a file uploads directly. You can also drag files into the editor.
• Limits: at most 200 MB per file. Videos are at least 3 seconds and at most 3 minutes long. The editor converts videos and shows the progress as a percentage. While that runs, Schedule publication stays locked: “A video is still processing — you can schedule in a moment.”
• Alt text: A click on an image opens Image details. In the Alt text field, you describe what is in the image. This is available for images in feed posts on Instagram, LinkedIn and Facebook. Tiles with alt text carry the badge ALT.
• Tag people: Instagram only, and only for images. Tap the image to tag someone, up to 20 per image. Tags can be moved.
• Cover image: For videos, you pick a still frame under Choose cover with the slider or with Own image …, as long as the platform accepts a cover image. Where that works is shown in the cover image table.
• Instagram feed with a different aspect ratio: Images outside 4:5 to 1.91:1 are posted with a border, not cropped. The editor tells you beforehand: “Will be posted with a border (aspect ratio outside 4:5–1.91:1) — nothing gets cropped.”

Text, hashtags and mentions

• Text exists only if the format has it. Stories have none: “Story: the text belongs in the image.”
• Use text from a draft shows your drafts from the Post Generator. The text lands at the cursor. The draft itself stays unchanged.
• Tools: a text tool for emoji, bullet points and special characters, and a microphone for dictation.
• Counters: The character counter compares with the channel’s limit, for YouTube in bytes. The hashtag counter shows a recommendation: Instagram 5, TikTok 5, LinkedIn 3, YouTube 3, Facebook 2. These are recommendations, not blocks. companycore only blocks at 30 hashtags or 20 @-mentions. According to its Help Center, Instagram itself allows up to 5 hashtags per post (retrieved October 13, 2026). More in How many hashtags in 2026?.
• Preview excerpt: The editor also shows how much text stays visible before “…see more”.
• Bold and italic: If you use special characters that imitate bold or italic, the editor warns you: The platform can’t do real bold or italic, so such characters appear as plain text.

Options per platform

Collab partners on Instagram

For Feed post and Reel on Instagram, you find Collab partners (post together). You enter up to three Instagram accounts. They get an invitation and have to accept. There are no collabs on Facebook.

Preview and checks before scheduling

On the right, Preview shows the approximate look per channel and format, with the name of your account. The tooltip says: “Approximate rendering — the platform may show details differently.” On narrow screens, you switch between Edit and Preview at the top.

Schedule publication stays locked until everything fits. To the left of the buttons is the first open item. You can click it, and it jumps to the field. If there are more open items, something like “+2 more” follows, and a click opens the full list. The reason is also shown as a tooltip on the button. When everything fits, it says for example “Goes out on Instagram and LinkedIn · Tue 20/10, 10:00”.

What locks the button

• At least one channel is chosen.
• Date and time are set and not in the past.
• Every channel has at least one format.
• Media and text match the rules of the format (Formats by platform).
• For TikTok, Visibility and the consent are set.
• Every account is connected. For Facebook and LinkedIn, a target is chosen.
• Uploads and video conversion are finished.

What only warns

• An Instagram image has a different aspect ratio and gets a border.
• A carousel mixes aspect ratios.
• The video is already on YouTube: “This video is already uploaded to or processing on YouTube — YouTube rejects the same clip as a duplicate.”
• The connection expires before the date. Then you have to renew it in Backstage before the date arrives.

If the button stays gray and you don’t know why, I can’t schedule my post helps.

Save or schedule?

A scheduled post without a date or without a channel falls back to a draft when you save. If you close the editor with unsaved changes, it asks “Discard changes?”.

Which profile or page gets the post?

On Instagram, the connected account is the target. On Facebook and LinkedIn, Backstage › Connections › Target profile decides where the post goes, on LinkedIn the personal profile or a company page. When you save, the post takes over the target that is currently selected there. There is no per-post choice in the editor. For several pages or profiles, you need several brands (Team, roles and brands). If the target is missing, the editor reports for example: “Facebook: No page selected — set one in Backstage under Connections.”

What happens when two people edit at the same time?

If someone else saves the post while you have it open, the dialog Changed in the meantime appears: “This post was saved by someone else while you had it open.” With Reload you fetch the new version. With Overwrite anyway, your version applies.

Frequently asked questions

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