Connect Instagram to companycore
companycore needs a professional Instagram account, specifically a Business account. You don’t need a Facebook Page: you sign in directly with Instagram when you connect.
Which Instagram account do you need?
You need a professional account of the Business type. The card in Backstage says so too: “Connect your Instagram business account …”
A personal account can’t be connected. Meta shut down its API for personal accounts on December 4, 2024 (Meta for Developers, retrieved October 13, 2026). This affects every tool that posts through Meta’s official API, not just companycore.
For Creator accounts, we can’t make any promises. They are professional accounts as well, but we haven’t confirmed whether they work with companycore. The Business account type is the safest choice.
How to switch to a Business account
Switching costs nothing. A private account becomes public in the process (Instagram Help Center, retrieved October 13, 2026). After that, anyone can see your profile.
- Open settings. In the Instagram app, open the settings of your profile.
- Switch to a professional account. You find the option under “Account type and tools”.
- Choose a category and account type. Pick a category that fits your business and the account type “Business”.
As of October 2026. Instagram occasionally renames menus. The current instructions are in the Instagram Help Center.
Do you need a Facebook Page?
No. companycore signs you in through the Instagram login, not through Facebook. Meta supports this route without a linked Facebook Page (Meta for Developers, Instagram Platform Overview, retrieved October 13, 2026). Linking a Facebook Page is optional at Meta, and companycore doesn’t require it.
Two separate connections
Instagram runs through the Instagram login. If you also want to post to a Facebook Page, you connect Facebook in addition: Connect a Facebook Page.
Connect Instagram in Backstage
Owners and admins can connect. Editors can only do so if the owner has switched on Manage social accounts under Settings › Permissions. You also need an active plan, and the trial counts. More in Connect your first social media channel.
- Open Backstage. In the sidebar, click Backstage and then Connections.
- Check your browser. If another Instagram account is signed in in the same browser, sign out there first.
- Click Connect Instagram. companycore sends you to Instagram’s login page. No popup opens, the whole page switches.
- Sign in and confirm. Sign in with the Business account and confirm all permissions Instagram asks for.
- Check in Backstage. The card now shows Connected in green. Below it, an expiry date may appear: “Expires on …”
Finish connecting in the same browser in which you started it. Otherwise this message appears: “Sicherheitsprüfung fehlgeschlagen. Bitte im selben Browser erneut verbinden.” (German system message, meaning: “Security check failed. Please reconnect in the same browser.”)
You connect exactly one Instagram account per brand. That account is also the target, and there is no choice. For a second account, you need a second brand, more in Team, roles and brands.
What works after connecting
In the publication editor in the Calendar, you choose Instagram as a channel. These formats are available:
| Format | Media | Special notes |
|---|---|---|
| Feed post | 1 to 10 images or videos, mixed too | From 2 media, it becomes a carousel. A single video goes out as a Reel. Text up to 2,200 characters. |
| Story | 1 image or 1 video (3 to 60 seconds) | No text and no link sticker. The text belongs in the image. |
| Reel | 1 video | With the option Also show the reel in the feed (default: on). |
- Alt text: You can add it for images in the feed post by clicking the image under Image details.
- Tag people: Only on images, up to 20 people per image.
- Collab partners (post together): For feed post and Reel, up to 3 Instagram accounts. They get an invitation and have to accept.
- Aspect ratio: companycore posts feed images outside 4:5 to 1.91:1 with a border. Nothing is cropped.
- Not possible: music, trial Reels, hiding likes and turning off comments. Everything about this is in What companycore can’t do (yet).
All formats, sizes and text limits at a glance: Formats by platform. On hashtags: How many hashtags in 2026?.
How long does the connection last?
Instagram access is valid for about 60 days and is renewed automatically. If that doesn’t work, companycore warns you 7, 3 and 1 day before expiry, in the app and, depending on your settings, by email.
Sometimes Meta asks you to confirm something. Then the card shows a note. Sign in to Instagram once and confirm the notice there. After that, companycore renews the access automatically, and the connection stays in place.
What the badges on the card mean and how to reconnect is explained in Connection expired or disconnected.
Connecting doesn’t work: common causes
| Problem | What helps |
|---|---|
| “Sicherheitsprüfung fehlgeschlagen. Bitte im selben Browser erneut verbinden.” (German; meaning: “Security check failed. Please reconnect in the same browser.”) | You finished the process in a different browser. Start connecting again and complete it in the same browser. |
| “Sitzung abgelaufen. Bitte erneut verbinden.” (German; meaning: “Session expired. Please reconnect.”) | The process has timed out. Click Connect Instagram again. |
| The wrong account gets connected | Another Instagram account was signed in in the browser. Sign out of Instagram and connect again. |
| The account is personal or private | A personal account can’t be connected. Switch to a Business account as described above and connect again. |
| “Instagram daily limit reached (100 posts per 24 hours via the API) …” | You don’t need to do anything. companycore waits and tries again at the next possible time. |
Messages when publishing, for example about images over 8 MB or about the aspect ratio, are explained with solutions in My post wasn’t published.
Frequently asked questions
Do I need a Facebook Page to connect Instagram?
No. companycore signs you in directly through Instagram. A professional Business account is enough.
Can I connect a personal Instagram account?
No. Since December 4, 2024, Meta no longer offers an API for personal accounts. Switching to a Business account costs nothing.
Does a Creator account work?
We only guarantee Business accounts. Creator accounts are professional accounts as well, but we haven’t confirmed yet whether they work with companycore. If you have questions, write to jan@companycore.ai.
Can I connect several Instagram accounts?
One account per brand. For more accounts, you create more brands. How many brands your plan allows is explained in Team, roles and brands.
Can I disconnect the connection again?
Yes, on the card under Disconnect. You can disconnect at any time, even without an active plan. Posts that are already scheduled stay in the calendar but fail at their scheduled time as long as you don’t reconnect.
Sources
As of October 2026. All sources were retrieved on October 13, 2026.
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