CI Overview: colors, fonts, logo and tone of voice

What is the CI Overview?

You find the CI Overview under Backstage › CI Overview. It records how your brand looks and sounds: colors, fonts, logo, tone of voice, image styles and brand elements. The app describes it like this: “Colors, font, logo, tone & feed DNA: analyzed automatically from your sources.”

The CI analysis fills it in. It reads your website, logo, documents and reference images in a single run. Only the website is required. How to start the analysis is covered in Run the CI analysis.

Everything here applies to the brand you have currently selected. If you have several brands (from the Pro plan), you switch with Switch brand in the sidebar. More in Team, roles and brands.

Which card does what?

The Visual Designer and the Post Generator use the cards as their foundation. Here is how they work:

How do you correct colors, fonts and logo?

After the analysis run, the app shows the message “Your CI is ready — take a moment to review it”. Everything can be adjusted. It’s worth taking a close look at the colors in particular.

Colors

1. Click a color. On the Color palette card, clicking a color, such as Primary, opens the color picker.
2. Adjust the shade. Match the color to your logo or your CI manual.
3. Wait for confirmation. The app reports “Color saved, contrasts recalculated ✓”. companycore recalculates the contrasts at the same time.

The Brand gradient below the palette is your brand’s color transition. With Edit (or Create, if none exists yet) you choose Linear or Radial and set the Color stops. You add a second gradient with Add second gradient. You add further accent colors with the Accent button, up to 3 in total. Whether core uses the gradient as a backdrop for images is a setting in core memory under Use the CI gradient as a backdrop.

Fonts

Under Font you set Headline and Body text separately. You choose from Google Fonts (search field Search fonts…, sorted into groups such as Sans-serif, Serif and Display & Character) or upload your own font file: WOFF2 (recommended), WOFF, TTF or OTF, 2 MB at most. If you remove a font, companycore falls back to Inter.

If a font shows Fallback active, the analysis detected it on your website but can’t load the font file. A substitute font is therefore displayed. Upload your font file or pick a similar font from Google Fonts.

Logo

The Logo card has four slots: Full · Dark, Full · Light, Icon · Dark and Icon · Light. Each slot offers Upload and Remove. PNG, SVG, WebP and JPEG are allowed.

Upload the logo before the first analysis, because the analysis reads the brand colors straight from it. You can add it later at any time. In the Visual Designer you then choose Auto or a fixed variant under Logo variant (Logo dark, Logo light, Icon dark, Icon light) as soon as several are available.

If you don’t have a logo, Create logo helps: you choose the Type (Combo, Mark or Wordmark), a Symbol, the Text, the Color and the Target variant. Apply logo saves the result.

Image styles and brand elements

The Image styles card separates For photos and For graphics. With Add a style you give a look a name and describe it under “How should the images look?”. The list shows styles that are yours and styles from the analysis. The Offer in the Visual Designer switch decides whether a style is available for selection there.

Under Brand elements you keep shapes, bars, frames, icons and stickers as PNG, SVG or WebP with transparency. At most 60 fit. Once you reach the limit, the app reports: “Maximum of 60 brand elements — delete one to make room.” How to use them in the Visual Designer is covered in Carousels and templates.

Company content: facts for texts and topics

In the Upload your CI & documents block you find the Company content section (badge Recommended). Upload a PDF (up to 20 MB) or paste text, at least 30 characters. Your About page, your services or a white paper work well. If you have none of these, write down who you are, what you offer and for whom.

• The content feeds into the CI analysis and serves the Post Generator as a factual basis.
• It generates topic suggestions that show up in the Post Generator as post ideas. The app then reports: “Company content saved. … topic suggestions created.”
• Regenerate topic suggestions creates fresh suggestions and replaces the current ones. The app asks first.
• If you delete company content, the topic suggestions created from it disappear too.

What to do if the topic stack stays empty is covered in No post ideas.

Who can change the CI?

• Owners and admins can change the CI at any time.
• Editors can only do so if the owner has switched on Edit brand & CI under Settings › Permissions. The Permissions tab exists from the Pro plan, and only the owner sees it.
• Viewers can see the CI but can’t change anything.
• If you lack the permission, it says: “View only: brand CI can only be edited by the owner in this organisation.”

Re-analyze or reset: what happens?

Every analysis counts toward the monthly Brand analyses quota. The counters reset on the 1st of the month. When the quota is used up, the app reports: “CI analysis limit reached … Available again next month.” During the trial you get exactly one analysis. You can see where you stand under Settings › Usage (owner only); background is in Usage and quotas.

Frequently asked questions