Content & industries
Ideas, formats, copy and guides for trades, salons, hospitality and cleaning companies.
- Content ideas for businesses: 100 ideas by goalGood posts answer a question, show proof or take people behind the scenes. Here are 100 ideas sorted by the goal your post should reach, each with a format, an effort level and an example hook.
- How to write hooks, captions and CTAs: with templatesWhether someone keeps reading is decided by the first line: on Instagram, only about 125 characters are visible before the “more” (guideline). A good post therefore has a hook, a benefit and a clear call to action. Here you’ll find 30 hook formulas, a caption structure and CTA templates.
- Reels, carousel or image: which format delivers what?Reels are the first choice if you want to reach new people: Instagram can recommend Reels of up to 3 minutes even to people who don’t follow you. Carousels explain in stages, a single image announces something and is the quickest to make. Choose the format by goal and effort, not by trend.
- Image sizes and formats 2026: the cheat sheetFor Instagram feed posts, 1,080 × 1,350 pixels (4:5) is the safe choice when you publish through a scheduling tool: Meta accepts images from 4:5 to 1.91:1 through its API (as of October 13, 2026). In the app, portrait photos at 3:4 (1,080 × 1,440) work too.
- Social media content calendar 2027: template and occasionsA content calendar sets out which content appears on which platform and when. With fixed content pillars and the occasions of the year, you fill a whole quarter in about an hour.
- Create social media posts with AI: how to do it wellAI writes drafts, variants and images in seconds. The result only gets good with your real facts, your photos and your review: you supply, the AI words it, you approve.
- Social media for tradespeople: win customers and apprenticesMore than half of trades businesses are present on social media (Bitkom, October 23, 2025): most often in local communities like nebenan.de (65%) and on Facebook (57%), then on Instagram (38%). It pays to show real work there: finished jobs, job sites, your team.
- Instagram and TikTok for hairdressers and barbershopsFor salons and barbershops, Instagram is the shop window: new customers see your work here before they book. Show real results regularly, with the consent of the people pictured and without third-party music.
- Social media for restaurants, cafés and hospitalityGuests also look for restaurants on Instagram, together with the name of their city. If you tag your location, mention your place in your text and regularly post appetizing photos, you’re easier to find.
- Marketing for cleaning companies and building cleaningBuilding cleaners have two target groups: business clients who want to see reliability, and employees looking for a good employer. For each of them you need different channels and different posts.