Social media content calendar 2027: template and occasions

What is a content calendar, and what does it do for you?

A content calendar is an overview that records which content appears on which platform and when. It is also called an editorial calendar or content plan.

It gives you three things: you pick topics ahead of time and not on a Friday evening under time pressure, you see gaps, such as a week without a post, and you prepare posts calmly. How often you should post is covered in How often should a business post?.

Which fields does a content calendar need?

Copy these columns as a header row into an Excel or Google Sheets spreadsheet, one row per post. A small business doesn’t need more. Content ideas explains content pillars.

How do you fill a quarter in 60 minutes?

The times are guideline values for a business with one or two platforms and two to three posts per week.

1. Set your pillars (10 minutes). Choose three to five topic areas, for example projects, knowledge, team and offers. Examples by industry are in Content ideas.
2. Enter occasions (10 minutes). Copy the holidays and themed days from the table below that matter to you. Add your own dates: company vacation, trade fair, anniversary, start of the season.
3. Choose a rhythm (5 minutes). Decide on which weekdays you post, for example Tuesdays and Fridays. As a guide from Buffer analyses (2025, correlation, no guarantee), aim for 2 to 5 posts per week and platform; details in How often should a business post?.
4. Distribute topics (30 minutes). Place the occasions first, then spread your pillars so the same one never comes three times in a row. Content ideas supplies ideas for the open slots.
5. Keep buffer posts ready (5 minutes). Plan three to five evergreen posts without a fixed date, such as an answer to a common customer question, a tool tip or the introduction of a colleague. They step in when a week falls through.

Which occasions are there in 2027?

The table lists public holidays, themed days and festive days with an idea of what you can make of them. The table is a selection, not a complete holiday calendar. To find out which public holidays apply in your German state (Bundesland), check your state’s holiday overview. Regional holidays apply only in individual states, so check whether they count for you. School vacations differ by state and year. Don’t copy them from guides; get the dates from the education ministries of your state.

Which occasions are there in your industry?

Besides the calendar days, there are seasonal topics that come back every year. The timings are a rough guide; the exact start depends on the weather, the region and your business.

From plan to post with companycore

The Calendar automatically shows German public holidays and themed days such as Valentine’s Day, Mother’s Day, Black Friday, Advent, Halloween and the Day of the Trades. You add your own occasions with a right-click via Add a date; with Repeat every year, they come back each year. On free days, suggestions with Create now appear, which open a new post on that day. You write the topics yourself or have core write them; companycore doesn’t create a content calendar on its own.

The Calendar suggests days, not times and not topics. By default it suggests 3 posts per week on weekdays and looks up to 42 days ahead. There is no filter for your state’s public holidays: you see the nationwide ones and the regional ones for all states.

How are the dates calculated?

• Easter: Easter Sunday is March 28, 2027 under the Gregorian Easter rule. Good Friday is 2 days before, Easter Monday 1 day after, Ascension Day 39 days after, Whit Monday 50 days after and Corpus Christi 60 days after. Rose Monday is 48 days before.
• Mother’s Day: the second Sunday in May, in 2027 May 9.
• Black Friday: the day after Thanksgiving, the fourth Thursday in November, in 2027 November 26.
• First Sunday of Advent: the fourth Sunday before December 25, in 2027 November 28.
• Day of the Trades: We calculated it as the third Saturday in September, which is September 18, 2027. Check the date with your chamber of crafts (Handwerkskammer).
• International Women’s Day, Valentine’s Day, Halloween and the other fixed dates fall on the same calendar day every year.

Frequently asked questions